Aspirant Publishing

Aspirant Publishing is a fictional publisher of affordable special edition novels.

The letter mark, featuring the name of the company, uses an angular serif font that conveys an atmosphere reminiscent of the fantasy genre, igniting the imagination and inspiring a sense of possibility. The figure mark depicts a number of images —including a magical city with aspiring towers, the letter A, book spines on a shelf, and a rocket ship — with its interpretation being up to the viewer’s imagination.

An animated version can be viewed here.