Bogong Rover Chalet

The Brand

The Bogong Rover Chalet is an asset of Rover Scouts Victoria and is managed by the Bogong Chalet Management Group (BCMG). I completed this rebrand as a volunteer project for the BCMG.

The Bogong Rover Chalet wanted to update their logo to a more modern design while still maintaining the iconic shape, colour scheme and depiction of the chalet. The original logo is shown below with my design update beside it.

This branding update included the creation of a theme that could be applied in various situations as well as a branding book.

Brand Guidelines

Production & Merchandise

A large part of the brand’s promotion is through its merchandise.

Merchandise with the Bogong Rover Chalet brand is only available for purchase at the chalet, and so it is worn by many of those that visit the Chalet as a means of advertising their prior attendance.

There are 3 different versions of the brandmark for the purpose of embroidery.

1. Main brandmark / 95mm wide

2. Small brandmark / 55m wide

3. Badge / 75mm wide

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